App Store introduces AI usage disclosures and new developer review guidelines

Tech · 4 min read

Apple revised the App Store Review Guidelines to require apps that use generative AI to surface clear disclosures about what is generated, the model source (on-device vs. cloud), and basic provenance. Developers must also include an in-app control to let users opt out of AI-generated content where applicable.

The new rules include stricter moderation requirements for user-generated and model-generated content, particularly in categories like health, finance, and dating. Apps that publish AI-generated media must provide metadata flags that indicate generation methods and confidence levels.

Apple says the policy update is a response to developer feedback and concerns around misinformation and privacy. The company will phase in the new requirements with a grace period and provide tooling to simplify compliance.