Before & After: Reimagining a Social Fitness App's Profile Pages

Design · 5 min read

Before the redesign, PulseFit profiles were a grab-bag of metrics: long lists of badges, dense activity logs, and an ‘achievements’ carousel that pushed meaningful commitments off-screen. Members reported being unsure how to follow or engage, and new users didn’t get a clear sense of community norms.

The design team re-centered profiles around two core behaviors: motivating others and signaling intent. They reduced visible metrics to three (streak, current goal, and next scheduled activity), surfaced a prominent “Join this challenge” CTA, and introduced a compact social proof strip showing who had recently interacted with the member.

After three releases, weekly active users rose 21% and interaction rate on profiles doubled. New-user follow rates improved, indicating clearer affordances. The team also tracked qualitative outcomes: members reported profiles felt “less like a scoreboard and more like a clubhouse.”

PulseFit’s redesign emphasizes that in social apps, product design decisions about hierarchy and framing shape behavior. Removing noise and amplifying one or two community actions turned passive profiles into conversion points.