Before/After: Revamping Accessibility for MarketFit's Analytics Dashboard

Design · 8 min read

MarketFit's initial analytics dashboard prioritized density and power users, but accessibility audits and customer feedback revealed barriers: low-contrast color palettes, hover-only controls, and charts that were unreadable to screen readers. The design team ran a series of inclusive design workshops and prioritized fixes that would benefit the broadest group of users without sacrificing power.

The after design included high-contrast themes, persistent action bars for keyboard navigation, aria-labeled chart summaries, and alternative data tables for screen-reader users. Designers also introduced progressive disclosure for advanced filters so the default view remained approachable. The team validated changes with five participants who used assistive technologies, running task-based studies to compare before and after performance.

Quantitative improvements were notable: task success for assistive-tech users rose from 58% to 86%, average time on task decreased by 27%, and support escalations related to dashboard usage fell by half. Beyond metrics, MarketFit received positive customer testimonials about inclusivity. The article offers an operational playbook for redesigns: prioritize fixes by user impact, involve users with disabilities in testing, and ship accessibility iteratively with measurable targets.