Cascade Analytics closes $30M and launches LensFlow for design-driven A/B testing

Tech · 5 min read

Cascade Analytics announced a $30M Series B led by InsightBridge and released LensFlow, a platform that correlates A/B test performance with design variables and recommends prioritized design changes. LensFlow claims to identify interaction effects between layout, copy, and visual hierarchy that typical analytics miss.

The product uses causal inference techniques and counterfactual simulation to estimate the likely impact of proposed changes, and it exports design-ready artifacts (mockups, annotated specs) that teams can implement and re-test. The platform integrates with experimentation and analytics tooling to close the loop.

Cascade will use the funding to scale ML teams, expand integrations with major experimentation platforms, and build templates for common UX improvements like onboarding and pricing pages. Pilot customers reported more confident rollouts and measurable uplift in key conversion metrics.