Design Sprint Case Study: BeaconPay’s Dashboard Redesign for Small Merchants

Design · 5 min read

BeaconPay, serving small retail merchants, had a dense financial dashboard that merchants reported as “useful but intimidating.” The product team ran a week-long design sprint to reframe dashboard information architecture around merchant jobs-to-be-done: reconcile, act on anomalies, and prepare cash flow.

The redesign distilled the homepage to three prioritized modules: Today’s Cash Snapshot, Action Items (disputes, blocked settlements), and a Smart Insights panel that suggested one next step. Visual weight and color were used sparingly to call attention to urgent items, and a compact mode was added for users who preferred data density.

After incremental releases and two rounds of usability testing, BeaconPay saw a 36% faster time-to-task for common workflows and a 12-point Net Promoter Score increase among power users. The write-up highlights practical sprint artifacts (user stories, priority matrix, and prototype fidelity decisions) that enabled rapid stakeholder alignment.