EchoFrame raises $14M and launches FrameKit, a rapid prototyping headset for AR UX teams

Design · 3 min read

FrameKit aims to make AR UX testing accessible to designers by providing an ultra-simple authoring flow and immediate device sync. Designers can push prototypes from a browser-based editor to devices for user tests, capturing heatmaps, gaze traces, and micro-interaction timings.

EchoFrame’s $14 million round, led by StudioSeed, will go toward improving analytics, multi-user testing features, and an SDK for embedding telemetry into prototype scenes. The company also plans a managed lab service to help teams run remote moderated tests at scale.

Early adopters appreciated FrameKit’s low onboarding cost and rapid iteration loop, citing faster validation cycles for interface placement and discoverability. EchoFrame highlighted that UX-first hardware accelerates product decisions and reduces development rework.