EchoPalette launches motion-first design tool for animated interfaces with seed funding

Design · 3 min read

EchoPalette introduced a design tool that centers animations and transitions as primary artifacts rather than afterthoughts. The application allows designers to compose stateful timelines, link interactions across components, and preview transitions in-device or in-browser with frame-accurate fidelity.

The startup also announced a $6 million seed investment from Creative Capitalists to build out the product and partner ecosystem. EchoPalette supports export pipelines to CSS, Lottie, and native frameworks, and provides a 'motion checklist' that verifies accessibility and performance constraints.

Motion designers welcomed the explicit focus on choreography and continuity, noting that the tool reduces ambiguity between designers and engineers about expected transitions. EchoPalette's versioned timelines and annotation system make it easier to hand off complex micro-interactions for implementation.

The company plans integrations with major design systems and will open an API so studios can plug EchoPalette into CI pipelines, enabling automated performance checks and regression tests for animations.