EchoPlay launches playtesting-as-a-service for small studios

Gaming · 3 min read

EchoPlay is a new service that helps small game studios run rapid playtests with targeted player demographics. The platform provides synchronous and asynchronous playtests, instrumentation to collect specific UX metrics, and an annotation layer for designers to capture qualitative feedback.

Testers are curated with consented profiles so studios can find relevant player types while maintaining privacy controls. EchoPlay focuses on short, frequent experiments to help teams optimize early retention, tutorial clarity, and first-time user experience.

Studios that used the beta praised the speed of recruitment and the integrated reporting that combines quantitative and qualitative signals. EchoPlay is available with pay-per-test pricing and subscription options for teams doing regular playtesting.