Epic Games Marketplace updates licensing for AI-generated game assets

Gaming · 5 min read

The new policy requires sellers to disclose AI assistance and provide provenance metadata for assets generated or edited with AI. Epic clarified that assets with proprietary third-party content cannot be uploaded, and authors must certify they have redistribution rights for training sources when required.

Epic also introduced new licensing tiers for AI-generated content with flexible royalty models and clear commercial-use language. Developers buying assets receive standardized metadata describing usage rights and any required attributions, simplifying contract checks for studios.

To support moderation, Epic deployed automated checks that flag suspicious assets and a fast dispute resolution workflow. The Marketplace update aligns with broader industry moves to make AI-generated content more transparent and legally manageable for game creators.