Figma launches Generative Assist to draft layouts and microcopy on the canvas

AI · 4 min read

Generative Assist sits directly in Figma's canvas and can create responsive frames, suggest hierarchy, and produce microcopy variations that align with a project's tone-of-voice token. Generated elements respect existing component constraints, auto-wrap into design systems, and surface alternative options for quick exploration.

Figma built model-awareness into the assistant: teams can lock tokens and brand rules so outputs conform to color contrast and spacing standards. The feature supports image-to-layout workflows too—drop a screenshot and ask Generative Assist to produce an updated, accessible version using the file's design tokens.

Collaboration is integrated: prompt history is stored in file versions and can be reviewed by team members, while enterprises get controls for permitted models and governance. Figma positioned the tool as a productivity booster that preserves design intent rather than replacing designers' creative choices.