Findry's shift from search-heavy to discovery-first raised average order value 12%

Tech · 5 min read

Findry's original UX centered a powerful search box at the top of the page, assuming shoppers knew what they wanted. But analytics showed a significant portion of visitors had low-intent browsing behavior and bounced after shallow product views. Merchants complained that discovery of curated bundles was poor, hurting unit economics for higher-margin items.

A cross-functional team introduced a discovery-first homepage with thematic lanes (seasonal collections, curated bundles, staff picks) and embedded 'inspire me' micro-interactions that suggested combos based on a three-question preference quick-take. Search remained accessible but was de-emphasized visually. Designers A/B-tested card density, lane sequencing, and the wording of the inspiration microcopy using Optimizely.

Over a six-week period with 95,000 sessions in the experiment, Findry saw average order value increase by 12% and bundle add-to-cart rates go up 28%. Search-driven purchases still converted at higher rates for known-item shoppers, so the team kept search prominent on category pages while making discovery the primary acquisition surface. This redeployment of real estate demonstrates alignment between UX structure and category economics can materially affect revenue.