Framer plugin ecosystem adds 'Explain My Choice' powered by Aurora-7B for design rationale

Design · 3 min read

Explain My Choice scans a selected frame and generates a concise rationale: why certain spacing was chosen, how type scale supports hierarchy, and what accessibility considerations were applied. The plugin's outputs are formatted as presentation-friendly notes that product managers and executives can quickly digest.

The community plugin emphasizes traceability: each statement links back to the design token or rule that informed it, and provides suggestions for alternate choices with trade-offs. Designers reported that this reduces repetitive feedback loops where stakeholders ask for justification of stylistic decisions.

Because Aurora-7B is open-source, the plugin can run in a self-hosted environment for organizations concerned about leaking design rationale. The plugin also offers a review-mode that highlights parts of the design the model is less confident about and recommends user validation steps.