FrameShift launches realtime UI motion editor with $15M seed to compete with After Effects for apps

Design · 4 min read

FrameShift unveiled a motion design tool that integrates directly with production UI components, letting designers author interactive motion once and export platform-specific implementations. The startup closed a $15 million seed round led by Kleiner Perkins to build out platform integrations and collaboration features.

The editor supports physics-driven motion, keyframe-free transitions, and export to Swift, Kotlin, and CSS. It also generates motion documentation and code snippets that engineers can drop into production, aiming to shrink implementation mismatch and iteration time between design and development.

FrameShift plans to roll out enterprise features like versioning, permissioned asset libraries, and automated performance budgets for animations. Early beta partners include three consumer apps and a fintech product working to standardize motion across platforms.