InVision rebrands to Flow and adds AI-assisted user flows

Design · 5 min read

Flow's new AutoFlow capability lets teams type or paste a product goal and receive a fully fleshed interaction map with screens, transitions, error states, and suggested analytics events. The generated flows include annotations for handoff—acceptance criteria, API contract pointers, and accessibility checkpoints.

Designers can refine flows by dragging nodes and asking Flow to regenerate affected screens. The system flags risky paths (e.g., dead-end error states) and can propose microcopy or confirmation flows to reduce friction. Flow also supports versioning so teams can compare flow iterations side-by-side.

Handoff exports are compatible with common dev tools: OpenAPI stubs, test-case templates for QA, and component lists compatible with major component libraries. Flow is positioning itself as the connective tissue between design, product, and engineering for end-to-end feature delivery.