LatticePlay Raises $50M Series C and Launches Modular Live-Service Toolkit for AAA Games

Gaming · 5 min read

LatticePlay announced a $50 million Series C led by Zenith Gaming Partners to accelerate its live-service operations platform tailored to AAA developers. The toolkit offers telemetry ingestion, behavioral analytics, matchmaking, and an orchestration layer for rolling out events and experiments.

A core feature is a low-latency, event-driven pipeline that supports real-time analytics and feature flags across global regions. The platform also includes a visual campaign editor that enables designers and live-ops teams to schedule events, configure rewards, and run A/B tests without engineering cycles.

LatticePlay says the funds will expand its global cloud footprint and invest in anti-fraud and player-safety tooling. Several mid-size studios are already integrating it for seasonal events and cross-title promotions ahead of anticipated holiday launches.