Meta's Threads Opens Verified Business Profiles and Rich Link Cards for Creators

Tech · 3 min read

The update allows businesses to claim verified profiles with additional analytics and scheduling features targeted at commerce and community engagement. Rich link cards expand link previews into interactive micro-apps that can contain forms, mini-catalogs, or appointment scheduling.

Creators get tools to monetize through embedded calls-to-action and gated content previews while maintaining contextual moderation controls. Meta also added analytics on link card engagement and conversion funnels.

Brands and creators can use verified business profiles to create more sophisticated landing experiences within Threads, reducing the need for external redirects. Meta emphasized moderation tools and opt-in commerce features to prevent misuse.