NovaFrame reveals drag-and-drop AR authoring with $70M Series C

Tech · 6 min read

NovaFrame's new authoring studio lets marketers and designers create spatial AR experiences via drag-and-drop components, templated interactions, and live-preview on mobile devices. The platform supports analytics hooks to measure dwell, CTA conversions, and heatmaps of user movement inside AR scenes, aiming to bring measurable ROI to immersive campaigns.

The $70 million Series C — led by Blue Ridge Ventures with follow-on from existing backers — will fund international expansion, integrations with commerce platforms, and a new marketplace for designer-created AR templates. NovaFrame also plans to invest heavily in offline-capable experiences so installations can run without persistent connectivity for venues with limited networks.

Designers praised features like version control for assets and the ability to export lightweight runtimes that run on consumer phones. NovaFrame expects to target event organizers, retail chains, and experiential agencies as primary customers, positioning AR as a repeatable marketing channel rather than a one-off stunt.