NovaLens raises $95M to scale personalized AR ad products for mobile apps

Tech · 5 min read

NovaLens announced a $95 million funding round led by AdVentures Growth to expand its personalized AR ad suite for mobile apps and social platforms. The startup provides SDKs that enable interactive AR overlays, branded filters, and shoppable AR experiences with privacy-first targeting.

NovaLens emphasizes on-device inference and cohort-based measurement to respect user privacy while delivering relevance. The company is introducing measurement APIs that provide aggregated performance insights and brand safety controls for ad buyers.

Funds will be used to increase global infrastructure, template libraries for brands, and partnerships with mobile publishers. NovaLens reports early pilots with several major app publishers showing higher engagement rates compared to standard mobile interstitials.