Palette Labs raises $18M seed to automate brand systems and token management

Design · 3 min read

Palette Labs closed an $18 million seed to build a platform that automates brand system creation, turning logos, imagery, and core copy into color palettes, typographic scales, and interaction tokens. The tooling aims to reduce the manual effort of codifying design language across platforms.

The product extracts palettes from photography and logos, generates accessible color pairings, and suggests token mappings for CSS variables and native style guides. Palette Labs supports bidirectional sync with design tools and developer workflows, ensuring tokens remain authoritative across code and files.

Early users report a reduction in onboarding friction for new designers and clearer alignment between marketing and product teams. The company plans to add AI-driven token suggestions that anticipate platform-specific compromises and launch partnership integrations with component libraries later this year.