SecureUX raises $16M to launch privacy-first analytics SDK for consumer apps

Tech · 4 min read

SecureUX raises $16M to launch privacy-first analytics SDK for consumer apps

SecureUX's SDK uses on-device aggregation and differential privacy techniques to compute funnel metrics and behavioral cohorts without shipping raw user-level data to servers. The product targets product teams that must balance feature insight with tightening privacy regulations.

The funding will support builds for mobile and web frameworks, third-party integrations, and compliance tooling for audit logs and data retention. Accel led the round with participation from several privacy-first investment groups.

For designers and researchers, SecureUX offers dashboards and custom reports that visualize aggregated user paths, heatmaps, and drop-off reasons while maintaining a privacy guarantee. The company showcased pilot projects where teams achieved actionable UX learnings without centralized event lakes.