SketchLab raises $12M seed to build a design-feedback automation platform

Design · 3 min read

SketchLab’s $12 million seed round was co-led by BrightCap and Studio Ventures with participation from angel investors in the design tooling space. The startup aims to reduce the overhead of asynchronous reviews by offering automated critique that flags contrast issues, alignment inconsistencies, and brand violations.

SketchLab's AI also generates suggested microcopy for CTAs and tooltips, and aggregates stakeholder comments into prioritized action lists. The product plugs directly into Figma files and Slack threads so teams can accept suggestions or push them back into iteration cycles.

Design directors praised the potential time savings, especially for distributed teams, but cautioned against over-automation that might discourage nuanced human critique. SketchLab plans to add permissions for senior designers to control which suggestions auto-apply.