TraceOS raises $90M Series C for privacy-first product analytics used by design teams

Tech · 5 min read

TraceOS provides designers with behavior heatmaps, path analyses, and aggregated session replays that strip PII before storage. Customers include consumer apps and regulated verticals that need to measure flows without compromising user privacy.

The new funding will broaden TraceOS's compliance tooling, expand regional hosting options, and develop lightweight SDKs that reduce client-side overhead. TraceOS is also launching a design-focused insights layer that transforms raw telemetry into UX recommendations and experiment ideas.

Design teams using TraceOS report faster hypothesis validation and clearer impact measurements for UI changes. The company plans to add integrations with A/B testing platforms and design tools so designers can close the loop from metric to mockup to validated change.