VoxMetrics raises $28M to build analytics for mixed-reality user testing

Design · 4 min read

VoxMetrics announced a new funding round and a major product update today. Their platform aggregates telemetry from AR and VR prototypes—gaze, hand position, frame drops, and interaction attempts—and correlates that data with task completion and user sentiment.

The $28 million Series B led by Elevate Partners will be used to extend integrations with headset vendors, add privacy-preserving aggregation, and enhance AI-driven insights that suggest concrete UX fixes. VoxMetrics is focusing on enterprise customers building training, simulation, and retail AR experiences.

The new dashboard visualizes funnels in three-dimensional space, helping designers see where users hesitate, backtrack, or repeatedly try an action. A notable feature is 'interaction heatmaps' over time, which differentiate intent from accidental touches using pattern recognition.

VoxMetrics believes mixed-reality UX will need specialized measurement tools, and this raise positions them as the analytics layer for designers and product teams. They also announced partnerships with several XR studios to pilot advanced behavioral signals.